Sunday, September 29, 2013

Buitoni Pasta: We Sell 'Pasta for All'


Barilla Pasta continues to try to undo the PR damage done by the homophobic statements made by Guido Barilla.  The statements have prompted calls for a boycott of all Barilla products by gays and gay friendly allies and may yet turn out to be business school examples of how not to run a business.  The boyfriend and I for our part have no intention of buying Barilla products any longer.  Meanwhile, some of Barilla's competitors have jumped at the opportunity presented to make it very clear tha they do not share Guido Barilla's hateful views.  The image above is what rival Buitoni has posted to it Facebook page making it clear that Barilla's anti-gay views are not shared by all pasta makers.  I guess I know what brand I will pick up the next time I am in the grocery store.

1 comment:

Alinka said...

Check those Garofalo and Bertolli pro-gay pictures, Michael. Really nice, too
http://www.huffingtonpost.com/2013/09/27/barilla-boycott-gay-friendly-pasta-brands_n_4003543.html